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2025 is fast approaching, and with it, a renewal in the world of makeup. For those who want to be at the forefront of trends, this article is for you. Whether you're a fan of minimalist looks, bold dark lips or touches of delicate pink, the upcoming makeup trends will make an impression.
From New York to Paris, and already adopted by stars like Rihanna and Hailey Bieber , these looks are redefining modern beauty. Want to be ready for 2025? Follow along as we explore the 5 makeup trends set to dominate the year, featuring must-have brands like MAC , Estée Lauder , NARS , Pat McGrath Labs and Charlotte Tilbury .
“Cherry Cola” Lips: The Return of Dark Shades
Dark lips are back, and bolder than ever. Already seen on the runways of Christian Siriano and Area , shades like MAC ’s Antique Velvet or NARS ’ Velvet Matte Lipstick will be the must-haves for 2025. These intense shades, inspired by 90s goth glamour, pair perfectly with a light and minimalist complexion.
The "Cherry Cola" effect gives a chic, mysterious, and dramatic look. Celebrities like Kylie Jenner and Rihanna are already fans of these dark lips, proving that this classic style still has a lot to offer. Expect to see brown, cherry, and plum tones taking over the red carpets and social media - The Biggest Beauty Trends From Spring 2025 Fashion Week .
Looking for a product to bring this look to your home? Opt for the Pat McGrath Labs MatteTrance Lipstick in Deep Orchid . This intense, pigmented lipstick offers a sophisticated matte finish that’s perfect for this style.
Graphic Eyeliner: Bold Minimalism
In 2025, eyeliner will take on an artistic dimension. Gone are the days of simple cat-eyes: make way for graphic, geometric, and colorful shapes, like those seen on the catwalks of Balmain and Issey Miyake . Brands like Fenty Beauty and KVD Beauty already offer ultra-precise and pigmented liquid eyeliners, perfect for recreating these looks at home.
Zendaya and Dua Lipa have already popularized these bold, graphic shapes. Bright colors like purple and blue will add a touch of originality while keeping a minimalist look. The Top 10 Beauty Trends From NYFW, Right Off the Runway | Who What Wear .
For eyeliner that won't budge, try KVD Tattoo Liner in Trooper Black or Fenty Beauty Flyliner for a flawless, precise finish.
Pink: Pastel and Futuristic
Pink is timeless, but in 2025, it’s going to take on a more futuristic twist. Sandy Liang and Phillip Lim ’s runways showcased shades ranging from pastel pink to lilac, giving a modern twist to the classic. Estée Lauder ’s Pure Color Whipped Matte Lip Color was a standout at these events, proving that pink has a bright future ahead of it.
Celebrities like Margot Robbie are regularly seen with pale pink lips and delicately shaded lilac eyes, giving a soft yet impactful effect . The Top 10 Beauty Trends From NYFW, Right Off the Runway | Who What Wear - The Biggest Beauty Trends From Spring 2025 Fashion Week .
To recreate this look, Charlotte Tilbury Pillow Talk Lipstick remains a favorite, but SheGlam Insta-Ready Powder Duo in Taro is a great option to get that perfect lilac effect around the eyes.
The return of blush: Healthy Glow Effect
Blush is making a comeback with a natural healthy glow in 2025. Whether it's at Prabal Gurung or Tibi , blush has taken center stage in models' looks, often applied generously to the cheeks and temples for a lifting effect. Brands like NARS and Glossier willbe your best allies for achieving that rosy glow.NARSOrgasmBlush remains a staple, while Glossier Cloud Paint offers a lighter, more buildable option.
Celebrities like Rosie Huntington-Whiteley have already embraced this fresh-faced look, and we can only expect to see this look everywhere in 2025.
For a subtle glow, Charlotte Tilbury 's Glowgasm Beauty Light Wand in Pinkgasm is perfect for recreating this effect.
Goth Glamour: The Beauty of Darkness
For those who like to be daring, Goth Glamour will be making a comeback in 2025. Inspired by the '90s, this style has been revisited by brands like MAC and Pat McGrath Labs with glossier textures and dark colors like Deep Orchid and Antique Velvet . At the Wiederhoeft shows, the goth look with dark lips and smokey eyes captured everyone's attention The Biggest Beauty Trends From Spring 2025 Fashion Week , The Top 10 Beauty Trends From NYFW , Right Off the Runway | Who What Wear .
To recreate this look at home, Pat McGrath Labs Lip Fetish Divinyl Lip Shine delivers a dark, glossy finish that pays homage to goth glamour.
As 2025 approaches, makeup trends are diversifying to meet all desires: from bold dark lips, graphic liners to subtle blushes.
This article gives you a sneak peek at the looks that will dominate the year ahead. With inspiration from brands like MAC , NARS , Pat McGrath Labs , and Charlotte Tilbury , you'll be ready to embrace these trends before anyone else.
Stay tuned to Nayla K. to never miss a single one of these trends, and trust us to guide you with cutting-edge ideas that will keep you one step ahead.
With Love ❤️
Nayla K.
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