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Minimalism has always existed, but in 2024, it takes on a new dimension with brands that combine comfort, elegance and modernity. Among these brands, two stand out in particular: Toteme, founded in Sweden, and Fforme, a young house from the United States. These two brands redefine minimalism by bringing a touch of sophistication and innovation, dear to celebrities like Rosie Huntington-Whiteley, Kendall Jenner, and Margot Robbie.
But be careful, this is not rigid minimalism! Toteme and Fforme manage to create pieces that are as timeless as they are dynamic.
TOTEME: Swedish Elegance That Conquers the Stars' Wardrobes.
Founded in 2014 in Stockholm by Elin Kling and Karl Lindman , Toteme has quickly established itself as a go-to for minimalist fashion. The brand embodies a refined Scandinavian aesthetic, emphasizing clean cuts, quality materials and a pared-down style. Toteme has won the hearts of many celebrities, including Rosie Huntington-Whiteley , who says:
“ I love Toteme for their ability to create timeless pieces that go with all my outfits. Their wool coat is my must-have of the season. ”
– Rosie Huntington-Whiteley , in an interview for Vogue .
One of Toteme 's flagship products is undoubtedly the T-Lock Bag , a bag that is both chic and functional, ideal for modern women looking for effortless sophistication. You can discover it here: Toteme T-Lock Bag .
Their wool coats and the famous Striped Coat are must-have pieces from the brand, offering both comfort and elegance for fall and winter. “ It goes everywhere with me ,” says Katie Holmes , a fan of the brand. To discover the coat, click here: Toteme Wool Coat .
FFORME: When Fashion Comes to Life!
Fforme , founded in 2022 in the United States, focuses on a fluid approach to fashion. Unlike Toteme , which favors structured cuts, Fforme seeks to embrace the body's natural shapes, while offering pieces that follow movement. Their silk dresses and cashmere blazers have become essentials for women looking for both comfort and style. At New York Fashion Week 2023, Fforme wowed the press and celebrities. Zendaya , always at the forefront of trends, was recently seen wearing one of the brand's flowing dresses.
“ Fforme has this unique ability to make simplicity beautiful. Wearing their pieces is feeling free and elegant at the same time. ”
– Zendaya , interview for Harper's Bazaar .
Their flowing silk dress, one of their most popular pieces, is the epitome of effortlessly elegant style. You can check it out here: Fforme Silk Dress .
The Cashmere Blazer is another key piece, perfect for going from casual to professional in the blink of an eye. Check it out here: Fforme Cashmere Blazer .
The Stars Swear By Them!
Both brands are not only seducing fashion magazines and catwalks, they are also adopted by the biggest celebrities of the moment. Hailey Bieber , who swears by Toteme , said in an interview with Elle :
“ Totem is what allows me to combine minimalism and femininity. I love their way of playing with proportions while remaining faithful to a simple aesthetic. ”
– Hailey Bieber for Elle Magazine .
Similarly, Margot Robbie was recently spotted in a Fforme gown at a premiere in Los Angeles. “ It’s flowy, it’s elegant, and it’s exactly what I wanted for a casual but stylish night out ,” she told the press.
Why Toteme and Fforme Are the Future of Minimalism.
Stars aren't the only ones to succumb to the charm of these brands. The general public, especially through influencers like Camila Coelho or Chiara Ferragni , are adopting this return to the essentials. The minimalism of Toteme and Fforme is not just a passing trend, it's a real way of life.
In 2024, fashion is all about sustainability and versatility. With these brands, you can create a smart and stylish wardrobe without ever sacrificing comfort or ethics.
Adopt Minimalism with Style!
Whether you're a fan of Toteme 's structured elegance or Fforme 's dynamic fluidity, one thing's for sure: these brands are redefining minimalist fashion. It's not for nothing that they're beloved by stars and applauded by magazines.
You too, dare to reinvent minimalism and let yourself be inspired by these two houses which place comfort and style at the heart of their creations.
With Love ❤️
Nayla K.
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